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Connecting audiences with complex ideas through the art of narrative


Building empires and destroying them—one story at a time

Sometimes Known As

Raconteurs, Lore-Keepers, Chroniclers, Narrators, Tale Tellers


Storytellers craft and share compelling narratives, connecting individuals and communities through shared stories. They have the power to shape our understanding, inspire us, and convey important values and lessons

Jobs a Storyteller Might Hold

  • Education: Educational Content Creator

  • Legal: Case Story Developer

  • Healthcare: Medical Communications Specialist 

  • Technology: Brand Storyteller 

  • Construction: Corporate Storyteller for Construction Brands

  • Science: Science-focused Creative Nonfiction Writer

  • Art: Journalist


Storytellers are captivating, insightful, and empathetic. They have a knack for understanding human experiences and emotions and skillfully weave these into stories that resonate with people.


Inspiring change through stories for thousands of years, the storyteller’s gifts include:

  • Storytelling: Telling or writing stories.

  • Emotional Intelligence: Understanding and managing emotions.

  • Creative Writing: Crafting original, imaginative works of literature, poetry, pose, or scripts.

  • Public Speaking: Telling stories in front of audiences.

  • Cultural Awareness: Being aware of and respecting other cultures.


The Obfuscator: Those who cloud the truth, confusing narratives and muddling the message.


  • Ethicists: Will storytellers face tension with ethicists if their stories oversimplify complex moral issues?

  • Keepers: Yes, crafting compelling narratives can inspire transformational change, but will storytellers find resistance from keepers, who are focused on preserving original narratives and traditions?


Storytellers, while playing a vital role in communication and cultural expression, can encounter several traps in their craft:


  • Over-Embellishment: Storytellers may fall into the trap of excessively embellishing their stories to make them more engaging. While creativity is a key aspect of storytelling, too much embellishment can distort the truth or essence of the story, leading to a loss of authenticity and credibility.

  • Echoing Existing Narratives: There's a risk of storytellers merely echoing existing narratives without offering new perspectives or insights. This can result in a lack of originality and fail to challenge or expand the audience's understanding or thinking.

  • Neglecting Audience Connection: Storytellers might focus so much on the story itself that they neglect to consider their audience. Failing to connect with the audience, whether through language, themes, or emotional resonance, can render even the most well-crafted story ineffective and unimpactful.

Why They Are Essential For Transformation

Storytellers help to foster a sense of shared identity and purpose within organizations. They can communicate complex ideas in a way that is easy to understand and remember, and they use their skills to inspire, motivate, and drive change.

Focus For The Storyteller’s Inner Work: Grounding Techniques

For storytellers, immersion in diverse narratives often blurs the line between the stories they tell and their personal reality. To maintain authenticity and personal clarity, it's vital for storytellers to deeply know their own stories and continuously reconnect with them. By mastering grounding techniques, they can anchor themselves in their unique reality, ensuring a balanced blend of personal essence with the tales they share.

On The Storyteller’s Bookshelf

To enrich their craft and fortify their inner journeys, storytellers can delve into these recommended reads:

About The Storyteller

Storytellers are the changemakers who weave narratives that bind individuals and communities together—influencing our perceptions, inspiring action, and imparting valuable lessons and values. From educational content creators to film directors, storytellers employ a plethora of mediums to craft their tales—each offering a unique way to engage and resonate with audiences.


The hallmark of a storyteller lies in their ability to connect deeply with human experiences and emotions. This connection can extend beyond the written or spoken word to the visual and performative arts. In film, for instance, stories are told through a combination of visuals, dialogue, and music—each contributing to a rich narrative experience. Similarly, visual arts like painting and sculpture convey stories through imagery, color, and form, often leaving interpretation open to the viewer. This diverse array of mediums expands the reach and impact of storytelling, allowing for a more immersive and multifaceted exploration of narratives.


Through their creative endeavors across various platforms, storytellers not only entertain—but also educate and enlighten—creating a rich mosaic of narratives that enhance our understanding of the world and each other. Their stories challenge and inspire us, driving change like no other.

Storytellers In Real Life

Here are several storytellers from various cultural and geographical backgrounds, each bringing their unique narrative style and insights to shed light on different aspects of the human experience.


United States/Puerto Rico


New Zealand


United States

Lin-Manuel Miranda, an American composer, lyricist, and actor of Puerto Rican descent, has revolutionized the world of musical theater with his unique storytelling style. His most famous work, Hamilton, blends hip-hop, rap, and traditional musical theater to tell the story of American founding father Alexander Hamilton. Miranda's ability to weave complex historical narratives with modern musical elements has not only redefined musical theater, but also made history accessible and relevant to a diverse, contemporary audience. His work often explores themes of identity, cultural heritage, and the immigrant experience, resonating with a wide range of audiences and inviting a new generation to engage with storytelling in innovative ways.

A prominent Maori author, Witi Ihimaera is known for weaving Maori culture and mythology into contemporary storytelling, as seen in his famous novel The Whale Rider. His stories often focus on issues of identity, belonging, and cultural heritage in New Zealand. Ihimaera's work provides a vital voice for the Maori community, bringing Indigenous perspectives to a global audience.

Octavia E. Butler was an acclaimed science fiction writer, known for her groundbreaking works that explore themes of race, gender, power, and identity. With novels like Kindred, Parable of the Sower, and Dawn, Butler defied traditional genre boundaries, using speculative fiction as a lens to examine pressing social issues. Through her storytelling, Butler envisioned diverse and complex futures, often challenging mainstream narratives and offering alternative perspectives. Her ability to blend thought-provoking narratives with rich character development and social commentary has earned her numerous awards and accolades, including multiple Hugo and Nebula awards. Butler's work continues to inspire readers and writers alike, sparking important conversations about race, gender, and the human condition. As a changemaker, Butler's legacy extends beyond literature, as her stories serve as a catalyst for critical thinking, empathy, and social change.


“History is not the past. It is the stories we tell about the past. How we tell these stories - triumphantly or self-critically, metaphysically or dialectically - has a lot to do with whether we cut short or advance our evolution as human beings.”

— Grace Lee Boggs,

The Next American Revolution: Sustainable Activism for the Twenty-First Century

"One must always be careful of books," said Tessa, "and what is inside them, for words have the power to change us."

— Cassandra Clare, Clockwork Angel (The Infernal Devices, #1)

“The best arguments in the world won't change a person's mind. The only thing that can do that is a good story.”

― Richard Powers, The Overstory

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