top of page


Providing wisdom and direction


We've got more wisdom than a fortune cookie factory, and we're not afraid to use it

Sometimes Known As

Mentors, Coaches, Counselors, Advisers, Gurus


Guides use their wealth of experience and knowledge to mentor others through life's complexities. They offer direction, insights, and advice to those seeking the way forward.

Jobs a Guide Might Hold

  • Education: Academic Advisor

  • Legal: Legal Mentor

  • Healthcare: Patient Navigator

  • Technology: IT Consultant

  • Construction: Project Supervisor

  • Science: Principal Investigator 

  • Art: Artistic Mentor


Guides are patient, wise, and empathetic. They are often good listeners with a knack for understanding and addressing the needs of others. They thrive on helping others grow and navigate their own paths.


As the changemakers who empower others to find their own path, guides’ expertise includes:

  • Communication: Connecting through dialogue.

  • Empathy: Understanding and sharing the feelings of others.

  • Problem-Solving: Finding solutions to complex challenges.

  • Leadership: Guiding others towards their goals.

  • Mentoring: Sharing knowledge, skills, and experience to help others progress.


The Misdirector: Those who lead others astray with false or misleading advice, causing confusion and impeding the growth that guides try to foster.


  • Disrupters: Will disrupters, who advocate for breaking from tradition, conflict with guides, who aim to provide wisdom based on what’s known and proven?

  • Creators: Yes, it’s helpful that guides offer direction based on experience, but will it stifle creators, who seek to explore uncharted territory without constraints?


As changemakers who play a pivotal role in shaping the environments in which they operate, guides must navigate several potential pitfalls to maintain their effectiveness:


  • Overstepping Boundaries: While guides are there to offer advice and support, they must respect personal and professional boundaries and not become overbearing or intrusive in their mentees' lives or decisions.

  • Projection: Guides have to be careful not to project their own goals or expectations onto their mentees. They must allow individuals to find their own path, even if it diverges from what the guide envisions.

  • Impaired Listening: Falling into the expert trap can mean that a person is less likely to listen to others' perspectives, as they believe they already have the answers.

Why They Are Essential For Transformation

Guides are invaluable in organizations for fostering personal and professional growth. They can mentor others, help resolve conflicts, provide clarity, and offer wise advice based on their experiences. This helps create a supportive and growth-oriented environment.

Focus For The Guide’s Inner Work: Healthy Detachment

Guides often find themselves deeply entwined in the journeys of those they mentor. Thus, embracing healthy detachment is an essential facet of their inner work. This entails nurturing genuine care for mentees and offering guidance while maintaining a balanced emotional distance from their outcomes. It's a recognition that while they offer a beacon of insight, guides are also ever-evolving learners themselves. A part of this process is to hone the art of empathetic listening, creating a space where their mentees feel heard without the immediate reflex to advise or problem-solve.

On The Guide’s Bookshelf

For guides looking to deepen their understanding and practice of healthy detachment and personal growth, the following books can serve as valuable resources:

  • Man's Search for Meaning by Viktor E. Frankl. A poignant narrative that delves deep into the human spirit's resilience and quest for purpose, offering guides insights into the depths of human experience and the importance of finding meaning amidst adversity.

About the Guide

Guides are changemakers who aid people in journeying challenging paths. They're equipped with compassion and empathy, which are key components of their characters, coupled with a profound comprehension of the human psyche. Their role is to offer support, direction, and counsel, aiding others in discovering their paths and deciphering life's experiences.


Guides are distinguished by their attentive listening abilities, attending to the subtleties of people's narratives and experiences. They empathize with the emotions and feelings of others, assisting them through their thoughts and feelings. They also support individuals in pinpointing their ambitions and crafting actionable plans to fulfill them. With their proficient communication skills, guides relay information and advice with clarity and support, adjusting their communicative approach to meet the diverse requirements of others. Their observational talents enable them to discern patterns and recurring themes in behaviors and experiences. This insight is used to help others gain a better understanding of themselves and foster positive transformation in their lives.


Successful guides are adept at facilitating secure and conducive environments―where individuals can delve into their thoughts and emotions and seek guidance. They establish an atmosphere devoid of judgment and rich in empathy, ensuring people feel acknowledged, comprehended, and validated.

Guides in Real Life

Each of these changemakers exemplifies the qualities of a guide, shaping the world in impactful ways across various fields.


South Africa


United States

Known as the "gentle revolutionary," Ela Bhatt is a pioneer in women's empowerment and grassroots development. As the founder of the Self-Employed Women's Association (SEWA), she has guided millions of women in India towards economic self-sufficiency and legal rights. Her mentorship extends beyond economic advice to include personal growth and community building.

The late Archbishop Desmond Tutu was a moral compass not just for South Africa during its struggle against apartheid, but for the world, advocating for human rights and equality. He guided generations through his teachings on forgiveness and reconciliation, and his leadership in the Truth and Reconciliation Commission set a global example for dealing with past injustices.

An author and research professor, Brené Brown has become a guiding voice on vulnerability and courage. Through her books and talks, she provides insights into human connections, steering many towards a path of self-acceptance and emotional intelligence.


“Love is the only way to grasp another human being in the innermost core of his personality. No one can become fully aware of the very essence of another human being unless he loves him. By his love he is enabled to see the essential traits and features in the beloved person; and even more, he sees that which is potential in him, which is not yet actualized but yet ought to be actualized. Furthermore, by his love, the loving person enables the beloved person to actualize these potentialities. By making him aware of what he can be and of what he should become, he makes these potentialities come true.”

― Viktor E. Frankl

Man's Search for Meaning

“Followers have a very clear picture of what they want and need from the most influential leaders in their lives: trust, compassion, stability, and hope”

― Tom Rath

Strengths Based Leadership: Great Leaders, Teams, and Why People Follow

"I am not a teacher, but an awakener."

— Robert Frost

bottom of page